AdTech development with practitioners who have run the platforms.
AdTech development means building the software that plans, buys, serves, measures and reports digital advertising. DigiConduit builds that software: platform integrations, campaign data warehouses, trafficking and quality-check tools, pacing and alert engines, publisher operations tooling and campaign intelligence products. The people who lead the work have traded on the major demand-side platforms and run programmatic practices for global media groups.
Eight things an advertising business asks us to build.
Platform integrations
Connectors to demand-side platforms, search and social ad platforms, ad servers and measurement tools through their APIs (application programming interfaces). Data lands in one per-client schema.
Campaign data warehouses
A governed warehouse on BigQuery with one data model across platforms, so spend, delivery and outcomes mean the same thing everywhere.
Trafficking and QA tools
Bulk campaign setup, checks before every launch, naming and taxonomy enforcement, and reconciliation at flight end.
Pacing and alert engines
Plan-anchored rules that flag pacing risk, CPA (cost per acquisition) and ROAS (return on ad spend) drift, creative fatigue, tracking anomalies and invalid traffic patterns. 84 alert families run inside OneView™ today.
Publisher operations tooling
Yield and revenue reporting, line-item checks, discrepancy tracking and the automation that keeps an ad operations desk on time.
Campaign intelligence products
Structured answers on campaign data: insight, likely cause, recommendation, immediate action, confidence out of 10. OneView is the product we built this way.
White-label analytics for agencies
Reporting and insight systems delivered under the agency's name, with the client never seeing a second vendor.
AI assistants for media teams
Retrieval-grounded assistants that answer from the team's own playbooks, taxonomies and campaign data, with guardrails and logs.
From raw platform data to a governed answer.
Connect
Platform connectors land the data in a per-client database schema. A new platform is a connector.
Compute
A logic layer runs the checks: budget, creative, audience, delivery quality, tracking and geography. The numbers are fixed here.
Judge
Findings are weighed against the client's own plan and KPIs (key performance indicators). Broken tracking is never graded as bad performance.
Narrate
The language layer phrases the computed result in plain English with a confidence score. If it is unavailable, deterministic templates take over.
Built by people who have run the platforms.
Practitioners, not only engineers
The leaders have run programmatic practices and analytics teams at global media groups. They know what a trader needs at 9:00 on a Monday.
Governed before generative
The numbers are computed in the warehouse first. The AI only explains them. Broken tracking is never graded as bad performance.
Built this before
OneView, powered by Eka, is our campaign intelligence product. Both are built by DigiConduit. It is in market through AdNexa.ai.
Open to any client
Agencies, ad technology companies, publishers and brands with in-house media teams work with DigiConduit directly. Managed media stays with AdNexa.ai.
What is AdTech development?
AdTech development is building the software that plans, buys, serves, measures and reports digital advertising: platform integrations, campaign data warehouses, trafficking tools, pacing and alert engines, publisher operations tooling and campaign intelligence products.
Do you work with agencies and ad technology companies directly?
Yes. DigiConduit works directly with agencies, ad technology companies, publishers and brands with in-house media teams. Managed media and OneView subscriptions are handled by AdNexa.ai, our sister unit.
Can you integrate with the platforms we buy on?
Yes. We build connectors to demand-side platforms, search and social ad platforms, ad servers and measurement tools through their APIs, and land the data in one governed schema. A new platform is a connector, not a new project.
Is DigiConduit a media agency?
No. DigiConduit is a technology development company. Media planning, buying and campaign operations are run by AdNexa.ai, our sister unit.
OneView, powered by Eka.
OneView is a campaign analytics and narrative-insight platform built on BigQuery, with Power BI or Looker delivery. It puts every connected advertising platform in one governed view, judges results against the client's own plan, and explains what to change in plain English.
Tell us what your media team runs today.
Platforms, warehouse, reporting, the tools your traders use. A senior person who has run the same stack replies within one working day.