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01 Build

Custom software and product development.

We build the software your business needs and the products you want to take to market.

Circuit board with cyan light traces
Abbreviations on this pageAI artificial intelligenceBI business intelligenceAPI application programming interfaceREST representational state transfer
What it is

Software, products and APIs, built to run in production.

Custom software development means building an application for one business and its exact way of working, instead of fitting the business around an off-the-shelf tool. DigiConduit designs, builds, tests and ships that software, and keeps it running after go-live.

Who it is for
  • Businesses that have outgrown spreadsheets and shared drives.
  • Companies with a product idea and no engineering bench.
  • Agencies and technology companies that need a build partner who understands their industry.
What we build

What a Build engagement delivers.

  • Web applications and client portals
  • Internal tools and admin consoles
  • APIs (application programming interfaces) and backend services
  • Complete products and first releases, from idea to market
  • Campaign management, trafficking and operations tools for advertising teams
  • White-label platforms that carry your name
Python and FastAPIReactGoogle Cloud (BigQuery, Firestore)REST APIsVector search and semantic caching
How we do it

Four rules we keep.

1

Discovery first: what the software must do, who uses it and what it connects to.

2

A first release with the three to five things that matter most.

3

Tests, logging and monitoring from the first commit.

4

Handover with documentation, support and a named engineer.

Timeline

A first release of a custom application

scoped after discovery, usually in weeks, not quarters

Firm timelines are confirmed after discovery. They depend on data readiness, integrations and governance requirements.

Worked example

A complete product, built end to end

1

Input

A brief for a campaign intelligence product: read every advertising platform a client buys on, judge results against the client's own plan, explain what to change.

2

Computed, before any AI

A per-client warehouse schema, a logic layer running 84 alert families, a plan-anchored judging step and a provider-neutral language layer. 1,800+ automated checks before every release.

3

The structured output

The result in the fixed shape shown on the right.

4

The human decision

The product is live, sold and run by AdNexa.ai. DigiConduit builds, supports and improves it.

Product factsproduct = { product: "OneView™, powered by Eka", built_by: "DigiConduit", in_market_through: "AdNexa.ai", platforms_connected: 15 today, account_memory: 24 months,}

Product facts from OneView, built by DigiConduit. Sold and run by AdNexa.ai.

Questions people ask
How long does custom software development take?

A first release is scoped after a one to two week discovery. Most first releases ship in weeks, not quarters, because we keep them to the three to five things that matter most. Firm timelines are confirmed after discovery.

Do you build the whole product or only parts of it?

Both. We build complete products end to end, and we also build one part, such as an API, an integration or an admin console, inside a product your own team owns.

Who owns the code?

You do. The code, the documentation and the infrastructure accounts are yours. We hand over with a named engineer and support terms agreed in advance.

Every question, in full

Custom software and product development
Two ways to work with us

Technology with DigiConduit. Managed media with AdNexa.ai.

Technology, direct with DigiConduit

Software, integrations, automation, analytics and AI. You work with DigiConduit directly: one scope, one team, one accountable lead.

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Managed media, through AdNexa.ai

Media planning, buying, campaign operations and OneView subscriptions are run by AdNexa.ai, our sister unit, with DigiConduit's technology inside.

Talk to AdNexa.ai
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Tell us what you want to build.

A short note is enough: what you run today, what you want to build or fix, and the outcome you want. A senior person replies within one working day.

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